Which Decorating Method Will Give You the Best Looking Mug?
The Mug Store is proud to own some of the most efficient printing machinery in Europe. Understanding the needs of customers we use a range of decorating methods to ensure the perfect finish.
Here’s a lowdown of the different prints we do:
Direct Screen Printing
This is the most popular method used for simple designs and often the most cost effective. It is ideal for printing mugs in bulk as it transfers the image directly onto the body of the mug, quickly.
Transfer or Litho Printing
This process is used when designs have a little more detail and require a human touch. The design is printed onto paper, screened and then carefully transferred by hand onto the individual mug. This is ideal if the mug is a complex shape or if it needs to wrap around the mug. It also boasts a more extensive colour range than direct screen printing.
Full Colour Printing
Full colour printing uses four colours which are recognised by most software so you can design in the office and send straight to us. We recommend printing off your design first as depending on the monitor the colours may vary. The colours are known as CMYK, a mixture of Cayenne, Magenta, orange and Black.
This method is only used on white mugs. Costs are kept to a minimum as we only charge for the design not the actual work involved. Similar to a laser printer, the design is printed directly onto paper, over coated and then applied by hand to the mug. Popular with photographs it makes pastel colours stand out.
3D printing isn’t a printing method per se. It involves adding clay to the mug to give it an embossed, 3 dimensional look. It certainly adds quality to the finished product and can make a logo, brand or design stand out. Mugs like these can often become collector’s items.
Christmas is the most popular time of year for the metallic glaze especially in emerald green or ruby red. It is applied through spray painting, then a design can be added on top. It’s sparkly and attractive, available in blue, red and green though the inside is white.
Dye Sublimation Printing
Known as DSP this has been around for quite a while, yet only recently has it entered the mug world. Using organic dyes it allows for a very vivid design without the need for kiln firing. It does this by transferring the design onto paper then applying it to the mug while using heat directly on top (consider hot water bottle, hair dryer) to set the image.
Laser etching is impressive as it engraves your image or words into the mug adding more intrigue to the feel of the product. Although inverted it also makes brands stand out, as it transforms the design into 3D.
Once the carving and design is complete it needs to be re-fired at an incredible heat to ensure it’s completely waterproof inside and out.
The heat change mugs are simpler than you may originally think as like the Dye Sublimation Printing they are created in almost exactly the same way. The only difference is the image applied is sensitive to heat and so it becomes transparent when hot water is added.
There are many options and extra designs that ensure your marketing message is seen when the mug is both hot and cold. Due to the sensitive nature we do suggest it’s kept out of the dishwasher and direct sunlight.