Promotional mugs - which one is right for your business?
Printed mugs are one of the most common items purchased by those who wish to promote their business. There are many reasons for the enduring popularity of mugs, not least of which is their affordability. Whilst luxury promotional items certainly have their place in a strong marketing campaign, for many new or smaller businesses, the cost of these goods is simply too high. In such cases, mugs are the perfect alternative; their cost-effectiveness allows entrepreneurs to buy them in large quantities, which in turn means that they are better able to spread the word about their business.
In addition to being affordable, mugs are a consistent favourite with business owners due to the fact that they are used by almost everyone. Brits are known for their love of tea and coffee, and virtually every workplace and household in the UK has at least a few mugs in its canteen or kitchen. As such, regardless of which demographic a business owner intends to target, they can still opt for printed mugs when advertising their enterprise, safe in the knowledge that the recipients will appreciate and make use of their promotional gifts.
In terms of what type of mug to buy, the first and perhaps most important consideration is the material from which the item is made. This will determine the cost, durability and visual appeal of the mug and as such, it's important to choose carefully. The two most popular options are ceramic and bone china; the former are a favourite amongst those in need of a budget-friendly promotional product, whilst the latter are usually preferred by business owners looking for a more luxurious item.
Ceramic styles like the Cambridge Mug tend to be very durable, which makes them perfect for everyday use, as they can withstand a great deal of wear and tear. Their robustness also means that they are likely to last for several years, and thus provide the brand they're advertising with long-term exposure. Bone china mugs are equally durable, but have the added advantage of having a very high perceived value, which means that they are ideal for those who want to really impress potential customers. Bone china mugs also have a very traditional, elegant appearance, which makes them particularly suitable for businesspeople who require promotional products for formal dining events, and other special occasions; the
Marquee Mug is a prime example of the tasteful aesthetic of bone china.