Promotional mugs are usually bought with branding in mind to enable a business to raise a reputation and profile while giving customers and employees a treat. They are also ideal for making a profit, as long as the design is right as the perfect mug can be sold to others to give as a gift.
Many people collect mugs as they can increase in value over time. Creating a collector’s item is every business dream as it gives a company the best exposure ever.
Here are some tips on how to make your mug memorable while showing you the collector’s items of today that are worth their weight in gold!
Commemorative
Mugs that embrace a single national moment in time have a good chance of becoming collector’s items in years to come. Such events include the birth of the Royal baby, the Olympics, the coronation of the Queen and so on. These must be launched at the exact time of the event so they are snapped up willingly. If they are a few months late they will be seen as out of date, until years have passed making them memory keepsakes.
At the Mug Store, we always follow the latest trends and events, bringing you commemorative mugs that can include your branding or logo. From sporting memorabilia to royalist mugs, you can create a collector’s item that also promotes your business.
Contemporary
Contemporary mugs that capture a trend can become collectors’ items, for example, mugs that embrace sci-fi, comics, sayings (remember Wassuppp?) or fashions. The eighties and nineties mugs sporting bands of the era are now very popular along with original mugs from Doctor Who or Star Wars. Right now Angry Birds, Facebook and the Keep Calm series are the collector’s items of the future.
Collections
Consider items that are collected by people and see if you can create a mug that appeals to their collection. The most popular collected items include:
• Animals, people collect pigs, dogs, elephants, butterflies, cats and frogs.
• Movies, people collect items that relate to a specific cult movie franchise such as Star Wars or Harry Potter
• Toys, many people collect toys such as Lego, action figures, retro or even Barbie dolls.
• China, a lot of people love to collect bone china items.
Size Matters
The shape and size of the mug also add collector’s value, for instance, the tankard is collected by many who like a hand-pulled ale. Cups and saucers are collected by those who adore refined dining while travel mugs are collected by would-be explorers.
There are many sizes and shapes to choose from and if you don’t see what you’re looking for simply contact us and we’ll help you find exactly what you need to make your mugs memorable.
