Tea & Coffee Marketing

Posted: April 2011 Author: Inder Brar Category: Tea & Coffee Marketing, Cafe Culture

Posh Coffee on the up!

It would seem that people’s opinion of coffee choice is most certainly increasing. Recent research has shown that 38% of 3000 respondents to a survey carried out by coffee roaster Matthew Algie, listed quality as their most important criterion when choosing a shop, with nearly half preferring fairtrade, organic and Rainforest Alliance Certified coffee. According to the survey, 27% of coffee drinkers prefer Latte, now Britain’s preferred closely followed by Cappuccino at 22%.   Not being a big coffee drinker myself, it… More

Posted: October 2009 Author: Inder Brar Category: Tea & Coffee Marketing

Make us a Brew Mate!

A while back here at The Mugstore we made the promotional printed mugs for the cult tea brand ‘Make Us a Brew’. The popular branded Cambridge mug, was the mug of choice for Mr Scruff and his tea drinking friends.   Well those quirky tea lovers have recently unveiled a new range of herbal based tea (organic of course). The new fun flavours are ‘Big Chill’, which is an organic roobios based variant with pear and cinnamon. As well as ‘Look… More

Posted: June 2009 Author: Inder Brar Category: Tea & Coffee Marketing

Tweet Tweet

  Now you can follow us on Twitter! Every moment of our action pack day will now be documented… More

Posted: June 2009 Author: Inder Brar Category: Tea & Coffee Marketing

Tetley Tea Scolded By ASA

The recent Tetley Green Tea advert has been banned by the Advertising Standards Authority (ASA), for exaggerating health benefits. The controversial ad showed woman limbering up for exercise. As she was about to go for a jog, she changed her mind when she realized it was raining. She then made herself a cup of tea while a voice-over said; “For an easy way to help look after yourself, pick up Tetley Green Tea. It’s full of antioxidants”. People complained… More

Posted: May 2009 Author: Inder Brar Category: Tea & Coffee Marketing

Is Starbucks Instant Coffee Your Cup Of Tea?

Starbucks is set to launch its own brand of instant coffee. But will they shoot themselves in the foot, by diluting their image as a luxury coffee supplier?   Chief executive Harold Schultz rejects the idea as he promises to ‘reinvent’ the instant coffee market, as well as expanding the business target audiences. However the brand posted its first quarterly loss last year, and plans to close about thousands outlets worldwide, so brand isn’t in great shape at the moment.   … More