Digital Printing Process
The digital process uses advanced laser and ionisation techniques, which give the ability to have a series of mugs personalised, or a short run of full colour mugs.
Unlike other process methods for screen printing where line colours are used, in the digital process, the image in its full colour form is recreated as a specific file. The image can then be output into a digital tone print on similar paper, as used in transfer printing.
The colours are expertly adjusted to lift and enhance the colours available in the process – an important part of the print management. The magenta colour used in the digital enamel range, is not as strong or vibrant as the screen print magenta. Consequently, some rich high red colours are a little weaker, though pastel colours are outstanding.
The final digital print is cover coated, as with a transfer print, then water slid into position to decorate the mug. The print needs a top surface to hold the pattern in place, so a small, weak transparent keyline may be evident on the final print. To be realistic, and for the colours to gain the best effect, the process is best suited to white glaze only.